Vermonters for Justice in Palestine (VTPJ) has called for a boycott of Ben & Jerry's since 2013, calling on it to end sales in illegal Israeli settlements in the Occupied Palestinian Territories, and to end all sales across Israel. The boycott saw partial success in July 2021, when Ben & Jerry's announced that it would end its current franchise relationship in Israel, and put an end to sales in settlements as it considered them "inconsistent" with the brand's values. Parent company Unilever however stated that Ben & Jerry's would "stay in Israel through a different arrangement".
Ian Stokes of VTPJ states:
“The recent announcement by Ben & Jerry’s ending the sale of its ice cream in illegal settlements is very welcome. However, it does not adequately address all of the demands of the boycott call, such as ending sales across Israel. We therefore continue to call for a consumer boycott.”
The official Boycott, Divestment and Sanctions (BDS) movement also calls on Ben & Jerry's to end sales across Israel.
What's more, according to the VTJP website: "They (Ben & Jerry’s) are still at it! (Selling their ice cream in illegal settlements). Despite assurance in July 19th 2021 that they would stop. [...] But apparently nothing has changed." The website showed photos of Ben & Jerry's products on sale in a shop in an Israeli settlement dated October 2021, suggesting ice cream continued to be sold in settlements.
The BDS Movement argues that parent company Unilever is “attempting to bully the Ben & Jerry’s independent board into maintaining business as usual with Israel."
The latest update is that in July 2022 Ben & Jerry’s announced it had sued Unilever, claiming its decision violated the agreement made when the brand was bought which required its independent board to approve decisions that affected its values and reputation.