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On 5th January 2022, Ethical Consumer viewed Apple’s website and found that it developed facial recognition technology.

The technology was considered to be insufficiently regulated and to pose a major threat to civil liberties when used for surveillance purposes.

On the use of facial recognition for surveillance, UK campaign group Big Brother Watch stated: “Live facial recognition in public spaces is a mass surveillance method and a huge expansion of the surveillance state. It inverts the vital democratic principle of suspicion preceding surveillance, treating populations like suspects.”

The company lost half a mark under the Human Rights category.

Reference:

apple.com (2020)